Analytic tracking

Friday, April 2, 2010

Google Introduce Ads That “Travel” Between Websites

Google have made some additions to their advertizing program AdSense. Now, there’s a new tool that allows ads from a certain category to be displayed cross-site.

The company have given the following example to illustrate how the new system works:

Let’s say you’re a basketball team with tickets that you want to sell. You can put a piece of code on your tickets page on your website, which will let you later show relevant ticket ads (such as last minute discounts) to everyone who visits that page, as they subsequently browse sites in the Google Content Network.

Now, this sounds great in theory, but when you think about it for a while, you’ll start to notice some potential pitfalls. For example, what if your browsing habits include things you wouldn’t be comfortable showing others? Now imagine you’re surfing the web from an Internet cafe while logged into your Google account… and you probably get the idea.

Some people at the Congress apparently aren’t very happy with the direction things are going, either, as they’re planning on applying some control over this practice.

Source :

Google grabs Zombo for $12M

Google has decided it’s time to make “anything possible.” The search giant announced Wednesday morning that it had acquired online wellness pioneer for $12 million. Zombo's executive team will join Android’s App Market division.

Zombo is a service that seeks to boost visitors’ productivity through visual and auditory stimulation. The company has created a library of psychological techniques commonly practiced in brick-and-mortar doctors’ offices, and uses behavioral targeting technology to serve the right stimuli to the right viewer at the right time. Last year, the company partnered with Google’s AdSense team to tap into its behavioral targeting braintrust.

The companies aren’t giving specifics about plans for Zombo’s technology, but CEO Josh Levine will join the App Market team. The placement is a bit ironic, given that Zombo has taken some heat from users for not yet launching apps for iPhone or Android. Levine says the company is banking on a deeper integration into the app ecosystem. “Zombo is the antidote to advertising, and as such, it should be integrated into the mobile experience the same way ads are,” Levine said in an interview with VatorNews. “Ad networks like Quattro Wireless and Admob have done a great job harnessing data from people’s social graphs, geolocation and app consumption habits to serve up the most relevant ads. What we want to do with Zombo is leverage that kind of technology to create a motivation network. Stay tuned. At Zombo, the unattainable is unknown.”

Earlier this month, Zombo announced Twitter and Facebook integration.

The company is independently funded and has been welcoming a steadily growing user base since its founding in 1999.

Source :

Google Adsense category filtering is now unlimited.

The Google Adsense team has been listening to the feedback of users since day 1. As a result of user feedback, category filtering was born.

Category filtering was launched so that publishers can control what ads were displayed on their sites. This made sense because you don’t want direct competitor’s ads showing on your site and taking your business.

The category filtering system has always been restricted – meaning you could only exclude a certain number of categories from showing on your site.

Yesterday, however, the Google Adsense team announced that category filtering is now unlimited.

Here’s more from the Google Adsense team:

Based on your feedback about the category filtering feature, we’re happy to announce that there’s no longer a limit to the number of categories you can filter from your sites. You can now filter as many of the 11 available categories as you’d like.

The category filtering feature allows you to prevent ads that fall into specific categories like ‘religion’ and ‘dating’ from appearing on your pages.

You can filter categories by visiting your Ad Review Center, located under the AdSense Setup tab. Click the ‘change’ link to view available categories to filter.

Your selections will be applied to ads in English, French, German, and Spanish, no matter how they’ve been targeted to your site.

Source :

What is AdSense?

What is AdSense?

Google's AdSense is perhaps the fastest and easiest way to generate revenue from a website that contains great content.

If you'd like to see an example of Google AdSense in action, visit this page about what is the best day to purchase a cars. On the left side of the page, you'll see "Ads by Google" followed by one to five text-based ads. The ads themselves are called "Google AdWords," and the program that lets publishers display them on their site is called "Google AdSense."

Here is how Google answers the question -- what is AdSense -- in its FAQ (frequently asked questions):

" Google AdSense is a fast and easy way for website publishers of all sizes to display relevant, un-obtrusive Google ads on their website's content pages and earn money. Because the ads are related to what your users are looking for on your site, you'll finally have a way to both monetize and enhance your content pages.

"The program is free, and combines pay-per-click and pay-per-impression advertising - meaning you get paid for valid clicks on the ads on your site or search results pages as well as impressions on your content pages. So go ahead and try this program.

What is AdSense: A Brief History

Google AdSense is an outrgrowth of the Google Content-Targeted Advertising program that was launched in early March 2003.

This early program let large websites integrate Google AdWords into their websites. Each deal was independently negotiated with Google, and sites with less than 20 million page views couldn't participate.

The Google AdSense program lets much smaller websites play. Even if your site only gets a few hundred page views per month, you can now apply to the AdSense program.