Analytic tracking

Tuesday, February 22, 2011

Two new optimizations guides: One Click Optimizer and Optimizing

Two new optimization guides: the One Click Optimizer and the Optimization Lab.

These guides have been designed to provide you quick and easy-to-implement optimization tips to help you maximize your site’s revenue and performance.

One Click Optimizer

Do you own a news site, a classifieds site, a game site, a forum, or a blog? This guide will give you best practices for ad location specifically for your type of website. Try it now to optimize the placement of your ad units, link units, and search boxes!

Optimization Lab

Would you like to get simple but effective tips to increase your clickthrough rate, boost your impressions or lift your cost per click? The Optimization Lab can help. Adsense optimization team has put together this guide to help you maximize your revenue as effectively as possible using our best practices.

What are updated new features of New AdSense interface ?

1. Google has changed the default metrics shown on the Home and Performance reports pages based on strong feedback that most of you prefer to view your earnings at the page level rather than by ad unit. As a result, they’ve switched back to page level metrics, and those of us who wish to see ad unit CTR and other ad unit level metrics can now do so under the Performance reports tab.

2. The Allow and block ads drop-down selector, which lets you see your blocking features by product, has been updated to call out the product name. This makes the interface a lot more clear for those of you using multiple products.

3. Ad unit impressions and queries have been renamed ‘Ad requests’ to better describe how this statistic is used for AdSense for content, AdSense for search, and other products. An ad request is recorded each time an ad unit on your site requests ads from Google's servers (for content ads) or a search query is made (for search ads). Google Adsense team have report an ad request each time a request was sent, even if no ads were returned and public service ads, backup ads, or no ads were displayed instead.

4. Based on feedback, Google Adsense team have updated the terms found under the Ad types section of your Performance reports to include text, image, rich media, animated image, and flash. Previously, rich media ads were referred to as HTML and animated image was called dynamic image.

5. For publishers using our AdSense for games and AdSense for video products, you can now create and edit channels and see reporting for these products. Learn more about AdSense for games and AdSense for video.

Add today high profitable units of Adsense - (336x280, 300x250, 728x90 and 160x600) to your webpages

Want to increase your present adsense earning, then consider adding any of these top performing units (336x280, 300x250, 728x90 or 160x600) to pages currently showing less than three ad units. This will help you make the most of Google Adsense large inventory of ads!

Create New Ad Unit Now

To create a new unit in New AdSense Interface:
1. Sign in to your account
2. Visit the "My ads" tab
3. Click “New ad unit
4. Customize your ad unit and add the code to your pages

Test it out and track the effectiveness of your tests with custom channels- it’s worth it!


Searching for more revenue? Optimise your AdSense for Search implementation!

We should love AdSense for Search (AFS). It combines our favourite Google products - AdSense and Search! Today, we want to tell you how you can optimise your AFS implementation:

Ensure users can see your search boxes! Try a site search box alongside a web search box, near your site navigation. Or place one box near your site navigation and one below your content.
Customize the look and feel of your search results pages to suit your site. Find out how!

How do I customize my AdSense for search results pages?

Keep users on your site for longer by displaying AdSense for Search results within a frame on your site. Find out how!

How do I implement AdSense for search results on my own page?

Add keywords to tailor the results and ads to your content. Find out how!

How does adding keywords affect AdSense for search?

Give it a try! Improve your AFS implementation, and see how you can improve your AdSense revenue. You can find answers to all your AFS questions here

FAQ on AdSense for search

Monday, February 21, 2011

New Interface Wednesdays: Compare and search performance across multiple date ranges

Have you ever run a test on one of your ad units, and wished you could more easily compare performance from before and after the test? If you've created and saved an ad unit in your account, you'll now find an easy way to do this in your ad units report.
Start by visiting the Performance Reports tab and choosing the ad units report (you'll find it in the navigation bar under "Entire account by day").

Search for the name of an ad unit you've updated and select it.
Open the date range box and set a window of dates before your test -- for example, two weeks.

Check the box marked "compare to other dates" and include a similar window of dates after you made the change to your ad unit.

More on Google Adsense blog

Saturday, February 19, 2011

“What is eCPM? What affects my eCPM? What can I do to earn a higher eCPM?”

Understanding your eCPM (effective cost per thousand impress...)

“What is eCPM? What affects my eCPM? What can I do to earn a higher eCPM?”

Effective cost per thousand impressions (eCPM) is the amount of revenue you can expect to earn from AdSense for every 1000 impressions shown on your site. Since eCPM helps you measure how well your ads are performing, we often hear questions from publishers about the factors that impact this metric and how it relates to their earnings. If you're using the new interface, you'll see that your reports show RPM (revenue per thousand impressions); RPM is just another term for eCPM, and it's calculated the same way, so we use these two terms interchangeably.

To help provide some clarity, we’re kicking off a two-part video series with more insights into how eCPM is calculated in order to help you maximize earnings. With the help of AdSense optimization specialist, Matthew Carpenter Arevalo, we’ll show you the factors that affect eCPM, how to track user behavior and traffic patterns, and what you can do to improve your website performance.

In the video below, Matthew will introduce you to the basics of how eCPM is calculated and explain how to analyze the causes behind any changes in your eCPM.