f your add a Google search box to your site, you can generate revenue from the ads that appear on the subsequent search results pages. Michael Miller explains how Google's AdSense for Search program works and how you can make it work for your site.
Aside from the simple PPC ads provided by AdSense for Content, there's another way to generate ad revenue from your website. If your site is large enough that visitors could benefit from searching the site for the information they want, you can add a Google search box to your site and generate revenue from the ads that appear on the subsequent search results pages.
You do all this via Google's AdSense for Search program. And when you place a search box on your site, you not only generate ad revenue, you also improve the experience of your site's visitors. It's a win-win for everybody.
Understanding AdSense for Search
Google AdSense for Search is another way for you to generate ad revenue from your website. The AdSense for Search program is a subset of Google's AdSense for Content program that lets you insert a search box on your site, like the one in Figure 4.1. Depending on how you configure it, visitors can use this search box to either search your website or to search the entire web. The search results pages display typical AdSense PPC ads; you generate revenue when visitors click on these ads.
Source : www.informit.com
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